Sustainability helps us manage what matters on our farms, and what matters to the people who buy our cotton products.
‘Sustainability’ is something that means different things to different people.
So let’s be clear up front why the Australian cotton industry is taking sustainability so seriously.
One of the reasons is that customers and other stakeholders are increasingly asking for evidence of sustainability performance. It makes sense to respond to that demand by showing the industry has a good story in many areas, and is working hard to improve in others.
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